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sales

"SEND ME SOME INFORMATION"

Matthew DiRoberto, January 28 2019

If you've ever been in sales you have dealt with this. I am interested to see what people think about it. We were always taught as sales people to never send a media kit or information because that is someone blowing you off and trying to get you off the phone. I always wondered why we have media kits if we aren't going to send them to people. Typi...

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Review Management

The best ROI for your business in 2019 is Review Management, here are the top 10 reasons why.

Matthew DiRoberto, January 22 2019

You live an die by your reputation.  I think most people would agree with that statement?  If someone doesn't know you, what is your reputation to them?  It's whatever it says when you google that persons name/business etc.  That is a person's first impression of you nowadays.  Think about that.  Businesses and people live and die by what other peo...

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sales

How I made 11 sales appointments in 24hrs without picking up the phone. (one week before Christmas)

Matthew DiRoberto, January 2 2019

Over the last 5-10 years peoples habits have changed in the workplace.  It wasn't that long ago that if you called someones cell phone, they would become very angry at you for calling them on their cell phone.  "How'd you get my number?"  was a response people would give.  Now it has become the norm.  I don't know if there are any stats out there a...

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SEO

SEO doesn't matter anymore!

Matthew DiRoberto, December 27 2018

There, I said it!  I don't really mean it though.  Well kind of.  Here's the reason I say it doesn't matter anymore.  Or maybe what I am trying to say is that it is mattering a less than before.  I'll show you what I mean and talk about some alternative things you can do.  I came up with this topic as I was searching the term "SEO" this morning.  I...

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Facebook advertising

Marketing Events in 2019

Matthew DiRoberto, December 5 2018

I have been marketing and selling sponsorships to events for the last 18 years.  As a matter of fact, my very first sale ever was to Jaguar as a sponsor of the Newbury Street Stroll back in 2000.  For some reason I've always gravitated towards events.  I like the fact that you can create an outdoor or indoor experience where people are excited to c...

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Facebook advertising

The top 5 reasons you should set up a Facebook pixel

Matthew DiRoberto, December 5 2018

Its interesting to me that people think they are advertising on Facebook and that their agency is doing a great job of it but they haven't even set up a Facebook pixel on their website (you can check by downloading a chrome extension called facebook pixel helper).  IF YOU WANT TO GET THE MOST OUT OF DIGITAL ADVERTISING, YOU NEED TO SET UP YOUR PIXE...

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