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Marketing Events in 2019

Matthew DiRoberto, December 5 2018

I have been marketing and selling sponsorships to events for the last 18 years.  As a matter of fact, my very first sale ever was to Jaguar as a sponsor of the Newbury Street Stroll back in 2000.  For some reason I've always gravitated towards events.  I like the fact that you can create an outdoor or indoor experience where people are excited to c...

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Facebook advertising

The top 5 reasons you should set up a Facebook pixel

Matthew DiRoberto, December 5 2018

Its interesting to me that people think they are advertising on Facebook and that their agency is doing a great job of it but they haven't even set up a Facebook pixel on their website (you can check by downloading a chrome extension called facebook pixel helper).  IF YOU WANT TO GET THE MOST OUT OF DIGITAL ADVERTISING, YOU NEED TO SET UP YOUR PIXE...

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